This is precisely why it is that much more imperative that you create a goal with a deadline and focus every waking moment on achieving that goal. When you are starting out in business, resources are often very limited. What someone can accomplish in any given workday is limited to the resources available. Once we reach a plateau (if it happens) we will figure out our next best option to increase sales and I will focus all of my time on that.
We found a formula that worked, and continues to work for us. What have the results been of my focus? In May (2013) our sales were roughly $8,000, in June (2013) about $33,000, and in July (2013) over $96,000. It has been my major focus for the past three months. After 2 weeks, I had several deals scheduled and decided that this was a marketing avenue worth continuously exploring. I gave myself 2 weeks and focused 100% of my time on getting our products selling on as many deal sites as possible. We decided that based on our history with social media, it wasn't the place to focus we hadn't tried health fairs yet so that was a crap shoot Google Adwords can get really expensive really fast our brief experience with selling on a deal site had proven to be a small success. We had a few options as to what we could focus on: deal sites, health fairs, social media & Adwords. Major Lesson #2: figure out your options, make an educated guess as to what the most effective way is to generate more sales, and focus all of your attention on it. After a few months, we hit a lull with sales from, weren't getting anywhere with generating sales through social media and decided in order to increase sales we needed to try focusing our attention on one marketing avenue. Instead of spending money on marketing that didn't guarantee sales, we were paying for sales. We started with one of the smaller sites,, and found that it worked well. Right around the same time I was introduced to using deal sites as marketing avenues (Living Social, Groupon, Gilt, etc). This was Major Lesson #1: if it isn't selling, change it. It was right up our alley anyway since all it was fresh juices packaged together and marketed as a weightloss product. I decided to jump on the juice cleanse band wagon since it was becoming very popular.
RAW GENERATION JUICES HOW TO
The product we originally introduced had very little appeal because it was made for a small niche market and we hadn't figured out how to tap into it yet. I rebranded Raw Generation at the beginning of this year (2013) after being in business for 6 months making virtually no money. What are the key factors that have helped your store be successful? We started with juices, but with time we will be expanding into other raw foods and will one day (soon!) be a one-stop-shop for raw foods. I have seen first hand in my own body what fresh fruit and vegetable juices can do (and I'm just a relatively healthy 30 year old professional).
using what Mother Nature provides to nourish and heal) is becoming more popular in replacing pharmaceuticals. The number of people who are sick, tired, and suffering from disease is ballooning despite the number of medicines available, but the holistic way of living (a.k.a. People start juicing at home only to give up relatively quickly due to the time it takes to prep, juice, and clean up. We started off with fresh and raw juices because it is the easiest way to get highly concentrated nutrition into your body, and the most time consuming, pain-in-the-butt thing to do. I wanted to create a business that would provide truly healthy and convenient foods to busy people, since there are so few easy options out there. My father (and business partner) and I opened Raw Generation after I had just completed a health coach certification course from the Institute for Integrative Nutrition.
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